AI Ads · ChatGPT commerce

Get your products where people are starting to shop: inside ChatGPT

Buyers are increasingly asking AI assistants what to buy. We use our Ad Tool to connect your Merchant Center, build an AI-optimised feed from the Shopping campaigns you already run, and put your products in front of them — with performance tracked right alongside your Google metrics.

Example of a shopper asking ChatGPT for a product recommendation, with sponsored product ads — a vase, table lamp and planter, each with price and an 'Ad' label — appearing inside the answer, synced from a Google Merchant Center feed.
How your products can appear inside ChatGPT — surfaced at the moment a buyer is deciding what to purchase.
How it works

Built on the Shopping setup you already have

No starting from scratch. We extend what's working in Google Shopping into AI channels, using your existing feed as the foundation.

Connect Merchant Center

Our Ad Tool links securely to your Google Merchant Center, so we're working from your live product data — no manual exports.

Build an AI-ready feed

We create a feed from your current Shopping products and optimise the titles, attributes and images for how AI assistants surface and recommend products.

Sync to AI channels

The optimised feed syncs automatically to AI commerce platforms like ChatGPT, keeping products, prices and availability up to date.

Track it alongside Google

Performance from AI channels is reported next to your Google Ads metrics, so you can see what it's actually contributing.

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Merchant Center linking

Secure connection through our Ad Tool — your existing catalogue, no rebuild.

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Feed building & optimisation

A dedicated feed tuned for AI: clean titles, rich attributes, better images.

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ChatGPT / OpenAI sync

Your products flow into AI commerce placements as they roll out.

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Unified reporting

AI-channel results sit alongside Google, so nothing lives in a silo.

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Always in sync

Prices, stock and product changes update automatically — no stale listings.

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Tracked to revenue

Proper conversion tracking so AI spend is judged on sales, not impressions.

Beyond product feeds

Not selling products? You can still show up in AI answers

No Merchant Center, no catalogue — no problem. People are already asking AI assistants who to hire, where to go and what to choose. For service, local and lead-gen businesses, we make sure you're the name that comes back, and get you positioned for paid AI placements as they open up beyond retail.

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Service & local businesses

Trades, clinics, hospitality, agencies — appear when someone asks an assistant for the best option in your area, with your services, area and contact details surfaced cleanly.

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Lead generation

For high-consideration and B2B buyers who research before they enquire: be present in the answer at the research stage, then capture the enquiry — tracked as a lead, not just a click.

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Brand presence in AI

We structure your info, reviews and content so assistants describe your business accurately and favourably — the groundwork that decides whether you're recommended at all.

Two ad types on OpenAI: product ads, driven by your feed, and standard ads that work like Google search ads — but instead of bidding on keywords, you give context about your business and who it's for. For non-retail, standard ads are how you show up, and we set you up to run them as they roll out in your sector.

New, and moving fast. AI shopping is early and the placements are still evolving. The advantage is being feed-ready now, so you show up as it scales — without betting the budget on it. Because it's built on your existing Shopping feed, getting set up is low-effort and low-risk.

See what your account is really doing

Run a free automated audit of your Google Ads and Shopping in under a minute — or book a call and we'll talk it through, tracking and all.