How Does Remarketing Work?
Remarketing works by using a list of people who have already interacted with your brand. This list can be generated by people visiting your website or through your current database of customers or leads.
Better still, you can refine these lists to show ads for specific types of audience. For example, visitors who looked at a particular service – you’d then show them ads about that specific service.
What are the benefits of Remarketing?
- Drive down the cost of acquiring new customers
- Increase sales & leads
- Stay in front of potential customers for longer
- Make your PPC budget work harder
It can be hard work not to mention costly to attract new visitors to your website. So why should it be the end of the conversation when they finish browsing if they are not quite ready to buy?
Remarketing allows you to remind these customer of your product / service once they have left your website. When they are ready to buy, there’s your ad in front of them – you get the sale.
This method drives down the cost of acquiring new customers by keeping people engaged beyond the first costly visit. Your PPC budget is more effective as your target people who you know are interested in your product / service.
How do I get remarketing?myWebhero offers remarketing automatically within our monthly Marketing & Website Optimisation packages. If you’d like to know more, why not get in touch.
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