Stop wasting your marketing budget on PPC today! Fix these 5 simple issues for a cost effective, hard-working, conversion driving AdWords campaign!PPC professionals. I mean, I could have a go at dentistry, but I suspect the results would be painful! So why have go at running a pay per click campaign yourself? Anyway, if you are determined to run an AdWords campaign yourself, here are 5 things you need to adjust today!
- Stop letting Google bid for you
- Start tracking conversions
- Create multiple AdGroups
- Add negative keywords – and plenty of them
- Stop using Broad Match
Stop Letting Google Bid For YouSet your account to manual cpc – this allows you to adjust the bid on individual keywords. You can bid higher on low ranking or high converting keywords.
Start Tracking ConversionsHow can you adjust your campaign if you do not know what works. Start tracking conversions so you can see what keywords, ads and landing pages are actually driving sales & leads. You can then eliminate under-performing keywords and boost the budget behind the ones that sell!
Create Multiple AdGroupsThis is a really common problem with have-a-go PPC accounts. One AdGroup – One Ad – 100 Keywords. Theme your keywords to your ads in “AdGroups”. This means that the ad directly relates to the search. For example you may be selling shoes. Create AdGroups for:
- Men’s Shoes
- Sport Shoes
- Leather Shoes
- Children’s Shoes
We Sell All Types Of Shoes or Children’s Shoe Sale TodaySecond, the higher the relevance the better the Quality Score – basically, the better the quality score the less you pay per click.