Disappointed by Bing Product Ads
Bing Gets It Wrong…
After some great success with Google Shopping Ads (formerly Product Listing Ads – PLAs) I thought I’d try out Bing Product ads which are currently in Beta.
Now normally, I’ve only got good things to say about Bing. Their ad cost is a fraction of Google & CTRs and CPAs are often far superior. But I’ve been left disappointed with their Product Ad offering.
Firstly, it’s incredibly laborious to set up – you can’t just import your Google Shopping campaign as you can with their Search ads. There were also some anomalies in accessing the merchant centre which meant I had to spend some time on the phone to support to work out how to access it all.
Anyway, after the 5 days it took to verify the merchant account and the 5 days to review the product feed I was eagerly anticipating some great results.
I let the ads run for a day – nothing!
I checked the ads and they were not being triggered. I wondered why not and performed a search.
Enough said – time to get on the phone to Bing Ads support!