If your website conversion rate is lagging a little, try these simple tips to super-power your website. As a website optimisation specialist, I’ve tried & tested these hacks on multiple sites to great effect.
And if you want to quantify the value of the changes you make, be sure to run them as an AB test!
Keep it simple, stupid.
Ever been to a jumble sale? Well, I’ve seen them on the web! It’s surprising how many web pages are a confused mess of messages, service & products. Customer cannot see the thing they are there to buy – customers leave – no conversion.
Strip out all elements on the page that are unnecessary and detract from the message you are trying to convey.
Break up text with:
- bullet points,
- and images.
Remember, people don’t read websites – they look at them.
Sell The Benefits
I’ve performed quite a few conversion optimisations where I’ve had to rewrite the page to eliminate the jargon & tell the customer what’s-in-it-for-them.
It’s a classic mistake that passionate business owners make.
Look at your copy, then give it to a lay-person to try and decipher & rewrite in terms of the benefits the customer will get from using your product or service.
Stuck for ideas, here’re some examples.
One of the first things I do when optimising a website is to try and gain the customers trust. There are many ways to do this, but the most dramatic is to simply include customer reviews.
Many people are sceptical about the impact of review, but I’ve seen 30%+ increase in conversion rates when adding them to conversion pages.
Here’s some stats (source Reevoo)
- 50 or more reviews per product can mean a 4.6% increase in conversion rates.
- 63% of customers are more likely to make a purchase from a site which has user reviews.
- Site visitors who interact with both reviews and customer questions and answers are 105% more likely to purchase while visiting, and spend 11% more than visitors who don’t
- Consumer reviews are significantly more trusted (nearly 12 times more) than descriptions that come from manufacturers.
- Reviews produce an average 18% uplift in sales.
If your page doesn’t load in today’s mobile driven environment you can kiss you conversion rate goodbye.
Checkout your score on Google Page Speed Insights
Not only will this tell you what needs to improve, but how to improve it also!
Correct your page speed & improve your conversion rate AND your SEO rankings.
Finally, we come to the Call To Action. Now that your visitor arrived at your site in milliseconds, has seen a nice clean page so that they can absorb your message that sells the benefits rather than the features and you’ve gained their trust by allowing them to read your customer reviews – it’s time to close the deal.
Make sure you tell your customers what the next step is.
Add To Basket
It’s amazing the difference a CTA makes! And talking of which, why don’t you read more about conversion optimisation with myWebhero HERE