Super Power Your Google Analytics Reporting For More Conversions
Everyone’s got one, some are bigger and more impressive than others. But who looks theirs daily? A good hard stare. Yes, I’m talking about the overlooked & unloved Google Analytics Account. Let’s see if we can improve your website & Google Analytics Reporting.
By God, analytics is boring & I should know having an MSc in Data Analysis, yawn. And it’s also complicated. So, for these reasons people pay no attention to their Google Analytics reporting, even though the answers to Website Conversions great mysteries lie within.
So here’s five simple tips you can implement today to get more out of your analytics, understand your website & customers better and hopefully improve your online sales performance.
Create A Dashboard
The first tip is straight forward. Make a dashboard. Nobody knows how to navigate the Google Analytics Reoporting Interface. You can never find what you need – if that is you know what you need! So create a dashboard that shows you the key information you need on one page. Use the built in charts to present the data visually, the human brain is great at recognising patterns, so you’ll pick up much more that way.
Making dashboards can be complicated – more so if you don’t know what information you should be looking at. But let me introduce you to the Google Analytics Solutions Gallery. Here you can just download pre-built dashboard straight to your account, no messing. Awesome!
So once you’ve got the reports you need, it’s still a pain logging in to the account and viewing them – and there’s always something better to be doing. So wouldn’t it be great if you could just have them delivered to your inbox every week, day or month? Well, surprise, surprise, you can. Just select your report & click email at the top of the screen.
Filter the Traffic
You will probably see you are getting lots of traffic, but take a closer look & you will see it’s coming from exotic place… and Russia. Guess what, it’s spam, not real. You’re going to want to filter that out so that your account is a true reflection of your website performance.
Set Up Goals
If you haven’t got goals set up on Google Analytics, you are not alone, but you really need to action this one. After all, if you are not tracking what’s important on your website, why bother?
Example of goals could be:
- Making a purchase (ecommerce)
- Clicking on a phone-number or email address
- Downloading a brochure
- Completing a contact form
- Visiting a certain key page
Once you have goal tracking in place you will start to understand what channels are effective at converting visitors to customers – then you can stop doing all that Social Media! It will help you measure the impact of any changes you make to your website or online marketing. Really, this is the single most important change you can make to improving your online performance and Google Analytics Reporting.
Here’s a quick visual guide to creating goals. Don’t forget, the Solution Gallery can help here also!
Create A Segment
The final tip helps you to understand subsets of visitors who visit your website. This knowledge allows you to make data driven decisions about changes to your website and marketing strategy.
Segment examples could be
- Converters vs Non-Converters
- Visitors who saw you testimonial page vs those that didn’t
- Paid Traffic vs Organic Traffic
Once you have your segments you will begin to mine the rich seam of data for insight that will actually improve your business.
Many segments are auto created in the interface, but again, the Solutions Gallery has the answer to more complex reporting. Applying a segment is really easy, as shown in the images below.